Welcome.

Data powered, theory driven: I am a marketing science and measurement expert with a strong background in academia.

I help clients distill their business challenges into reachable targets and develop a strategic vision for advancing their marketing effectiveness in close partnership with all relevant stakeholders.

My goal is to establish a culture of academic rigor & data curiosity to develop agile measurement & learning agendas that highlight how clients can drive tangible business impact by employing better measurement techniques.

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