(Short) Bio

I joined The&Partnership in June 2017 to become the undisputed Master of Data, Statistics and All Things Measurable; helping our clients develop a strategic vision for advancing their marketing efforts.

Before jumping back into the industry, I enjoyed my academic life at the University of Miami (lots of sun) as well as Penn State (not so much sun, but lots of fun). As a professor of new media, I investigated the impact of emerging technologies on how individuals and brands communicate. In addition, I taught my students how to use data & technology in storytelling and strategy development, as well as personal branding.

I started my career in sports journalism, interviewing athletes such as Dirk Nowitzki, Steph Curry, Draymond Green, Dennis Schröder, and former F1 world champion Nico Rosberg, among others. In my spare time, I engage in excessive Lego builds and grueling CrossFit competitions.

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