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Jan Boehmer, Ph.D.

Head of Digital & Marketing Science

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The MLS Pre-Season Hype-O-Meter

Image ~ March 6, 2017 ~ Jan Boehmer ~ 1 Comment

The MLS season just kicked off – and with two new teams, there was lots of excitement to go around. Atlanta and Minnesota did a great job on social media getting their fans into the game early on. Here are some numbers.

MLS Preseason Hype Social Media

New Analysis: How #F1 Teams Engaged Fans on Social Media in 2016

Image ~ February 23, 2017 ~ Jan Boehmer ~ Leave a comment

Social Media Fan Engagement in Formula 1

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